Projects for website design and development can be customized and planned in many different ways. The success of a redesign project is dependent on a methodical process that utilizes discipline and flexibility. We look at all of the factors that influence project cost and timelines, and we know how to adapt our process to keep things moving while meeting our clients’ requirements.
Redesign Strategy: Research, Analysis, and Planning
Professional web design firms will not dive into a redesign blindly. You must first prepare before you begin the process. A thorough evaluation through an audit of the existing website and current marketing is essential. Along with addressing website issues, you must first carefully examine the scope of the work before proceeding with the new website plan.
During our website audit process, we conduct the necessary research, discovery, and strategic planning to make sure your web redesign project is a profitable investment for your company.
SEO
Search Engine Optimization (SEO) is a technique for increasing your website’s visibility when potential visitors use search engines to find products or services related to your website. The more visible your website pages are in search results, the more likely you are to attract new and existing customers to your company.
In order for your website to serve as the primary focal point of an effective digital marketing strategy, your website needs to have a solid foundation built on proper SEO techniques.
From the beginning of the project to the final launch, we work proven SEO strategies into all aspects of our process, to make sure that all the on-page, off-page, technical SEO elements are optimized in order to fully support ongoing digital marketing growth.
Designing for User Experience
Regardless of the size of the web design project, we look at every step of the process with user experience as the focus. During this phase, we will learn as much as we can about your target audience. Who exactly are they? What do they desire? How are they going to get it? The user experience and the customer experience are the same. Usually a website redesign project that fails to consider the targeted customer’s wants, needs, and expectations will likely fail.
Content Development and Planning
In todays marketing, websites serve as the platform for much of your brand’s story to unfold. Every element, including copy, images, functionality, and so on, must contribute to the message. Keeping this in mind, we will put recommendations discovered during the audit phase into action in order to create relevant, engaging, and unique content that connects with your customers while also supporting your organic SEO needs. We will also give your team the necessary tools and guidance to assist you in developing and refining your site’s content.
Design Conceptualization and Implementation
Our interactive team collaborates to create ideas that will help you to tell the story of your brand in engaging and unique ways. We’re ready to fill in the chapters now that we’ve decided how the story will be told. These steps will vary depending on the needs of the project, but they can range from responsive design variations to User Interface design for all the different internal pages. Regardless of the details, each project component is carried out with careful regard for the user, message, and the company story defined in previous steps.
Production and Development
While it is frequently overlooked, translating static visual designs into flawlessly constructed websites necessitates both a scientific mind and an artistic eye. We take pride not only in creating pixel-perfect recreations of our interactive design concepts, but also in improving the code and experience for users, editors, and administrators, whether we’re developing the entire website from beginning to end or creating primary templates to pass off to an in-house development team.
Quality Assurance and Deployment Management
Once everything has been planned, polished, and tested, it is time to launch the website. We will collaborate with your team during the planning phase to determine appropriate launch strategies, and if necessary, we can facilitate the actual website deployment. This may include anything from configuring URL redirects to migrating finished site files. We see every project through to completion, ensuring we provide a final product that is perfect.
Continuous Improvement Cycle
To maximize the value and performance of a newly designed website, a business should commit to an ongoing cycle of continuous improvement. This process should be based on testing, tracking, and evaluating changes, updates, and additions to the new website. Our method provides a structured methodology for facilitating ongoing optimization.
A website redesign necessitates both time and money. Building a quality website that is competitive in your niche is not cheap or quick, but with a well-planned website redesign project, you can stay on schedule and within your budget. Consider a website redesign to be a home improvement project. Web design follows the same step-by-step procedure. A detailed plan is crucial or else the project may get away from you. Lay down a solid foundation, you will surely end up with a successful final project. To learn more about project timelines click here.
