Website Design for Business
Great web design builds trust & credibility
Great design is the cornerstone of crafting a beautiful website, but that design should work hand-in-hand with a sound strategy and expert development. That is the foundation of a great website. We blend design and usability to help our clients get noticed and get results.
Your business website is usually the first impression that a potential customer sees of your business. What does your site communicate about your brand? Your website should inspire confidence and show your business as trustworthy and relevant. A remarkable website is one that is simple, intuitive, and provides information quickly and easily. Your customers should be able to engage your brand in measurable and meaningful ways.
We begin every website design project from scratch to make certain that we effectively convey the essence of your brand and business identity. Our goal is to craft a beautiful and functional website that is capable of meeting your business objectives. Your business is unique and your website needs to be as well.
Website Design & Strategy
Over the years we have developed a streamlined design process, making the process of website design easy for everyone involved. We begin with conversations about your audience, industry, and goals. We conduct research and gather data, then collaborate with your company to outline your business objectives.
Years of experience has taught us how to craft the perfect design that will fit the nature of your business. The strength in our method is the integration of research, communication, usability, and execution in every design. Our mission is to build a website that best represents your brand and helps to achieve your business objectives.
Responsive Web Design
Each custom website we build is designed and tested across multiple devices and browsers to make sure it is responsive. Mobile device usage has risen exponentially over the last several years, making it very important to have a website that offers an easy and intuitive user experience for any screen size.
Almost half of todays consumers go online when using their smartphone or their tablet rather than a traditional desktop or laptop. Utilizing responsive design gives us the ability to build a site that can dynamically change and shift across various devices in order to accommodate each user on their preferred platform.
During the discovery phase, we learn your business requirements and create a detailed plan for building your site. This establishes an organized and detailed outline of how your site will function and a define a clear vision for the project.
We work closely with you to make sure your website design provides a visual experience that represents the identity and integrity of your brand. Our process includes creating the visual aspects of each page based on the mockup defined in the discovery process and refining them until the goals are met.
Your website design starts to take shape during the development phase and is skillfully transformed into a fully functioning website. Our team will make sure that your website is smooth, responsive, completely optimized, and ready-to-launch.
The final deployment stage is our last checkpoint before launching your brand new website. We incorporate any remaining last minute feedback and add the final touches to make sure that everything looks and functions the it was intended.
WEB DESIGN & DEVELOPMENT
What is a Website Design Strategy?
A proper website design strategy consists of a lot of moving parts, while it is not extremely difficult, it does require a good deal of time. Time you will need to invest in research, planning and brainstorming. A successful website design or redesign should spend a lot of time being carefully prepared and planned out. This will allow you to move quicker through the process and help save time and money in the long run.
One of the first things you want to do is establish a team member or point person to lead the company website design project. By having a person in place that is the go to person in terms of feedback and approvals, you will find that can speed things along through effective communication.
It is important to complete a website audit of your current website in order to find out what is working and what areas may be in need of improvement. This will allow you to transition parts of the site that are working well to your new website while also addressing potential issues from your old website.
A crucial step a lot of companies miss when putting together a website design strategy is a failure to set goals, and more importantly setting realistic and achievable goals. “We want to be # 1 in Google” is not necessarily a realistic goal. There are typically a lot of milestones to achieve before that can happen. Starting small with something such as increasing website traffic by 20% in the next 4 months. Even setting up a schedule that allows you consistently put out blogs, articles or news for your business. Commit to consistent content creation for the next 3 months. There are a lot of small things to be done on your way to increasing your share in the market.
It is always good to make sure you know things like what your current assets are, what parts of the website would you like to improve, what are the goals and objectives you will need to track to know that your website design strategy was successful?
How do I start a Website Redesign?
Redesigning your company’s website can be a daunting task. Here are a few tips that can help guide the process of a website redesign:
Make sure your business has a brand style guide. This will ensure your businesses visual appearance is consistent across all media and advertising. It will also help dictate some of the website redesign parameters.
When redesigning your website it is important to see what is happening elsewhere in your industry, see what your competitors are doing, view websites from within your industry but outside your region or market. Get a feel for some industry standards and see where you can set your companies website apart from the others.
It is crucial when starting a website redesign project that you start with a content-first approach. Make sure your content and website copy is well written and transition that over to the new website. If you need to update your copy and improve your message, now is the time to do that. Find an employee or hire a writer that can capture and tell your company’s story. It is much more effective to design after content is created than to design first then write content later and hope it fits the design. This can save a lot of time and money in the long run and will set you up for a successful website redesign.
When it is time to design start simple, start with a single page and set the stage for the rest of the page designs to follow. Work through the creation and design of the rest of your website pages.
Taking your design from a static page to the web requires development, putting your design into the various languages of the web such as HTML, CSS, PHP and more. This website development stage is important and should not be rushed. This is where your site begins to take shape and your new website starts to come together. Make sure you do a lot of testing in the website development stage, see that links work, images are not broken, and page descriptions and titles are properly setup.
Why is good website design important?
A business website is one of the most important aspects of a company’s presence online. Your website is a place where you begin to nurture leads and potential customers in order to turn them into actual customers that buy your product or service. It is important that you mitigate any potential issues that may cause your prospects to leave your website.
A good website should be designed in a way that keeps the audience in mind and provides a good user experience from beginning to end. Since your website is a reflection of your company brand and everything it represents, it is crucial that you invest in it’s success, especially since it is typically one of the first things people look at in order to get to know a particular brand and what they offer and who they are, it is important to make a good first impression.
All of your website design elements such as colors schemes, typography, imagery, etc are all used to form the identity of your brand. With that in mind it is very important to carefully select those elements and keep them consistent across your website as well as all of your other digital properties like social media, press releases, etc.
It is important to choose colors that will evoke specific emotions in your potential customers. For instance, the color blue is known to be associated with trust, the color black tends to be associated with high quality. So based on what associations you are looking to achieve with your brand, be mindful of your color selection.
Layout is also an important aspect of a good website design. It is always best to keep your layouts clean, simple and designed in a way that will draw attention to important parts of the website such as your primary call to action.
Fonts and typography can be impactful as well, and should be dictated based on your audience. Obviously keeping it easy to read and clearly visible is a great first step. Beyond that you want to find typography that speaks to your audience and reflects your brands personality.
Your websites navigation is something simple yet remains one of the biggest benefits of a good website design as it allows your audience to easily move through your website in order to find the information, product or service that you offer.
Good website design is crucial and should not be overlooked. A carefully thought out website can really help create that positive first impression you need to capture potential new customers and increase your potential for conversions.
What makes good user interface in website design?
The definition of a good and effective user interface (UI) is fairly subjective. Website designers tend to use obscure words such as repetition, consistency, white space, etc when talking about user interface design, but does that really explain what it is or even what it means? Sort of.
It is best to try and get a basic understanding of the term first. Put simply user interface (UI) essentially defines the interaction between a website user and the product or service they are looking at. Typically in relation to website design UI revolves around layout, color palettes, imagery and other website elements.
A great UI design should ideally revel a clear purpose to the user, and that will really heavily depend on a specific audience and what the design is meant to convey. It is important when designing a user interface that there is a clear and concise understanding of who the user is, what their goals are, and how they will likely need or use a product or service.
Consistency is key when implementing a good UI design. Effective UI design comes from giving a user a sense familiarity and making sure that all the elements used on screen make sense and works in a way the user would expect it to work. Excellent UI design is achieved by using repetition of specific elements, a straight forward navigation architecture, and a streamlined visual appearance within the branding through the page and website as a whole.
Another key to good UI design within a website is a less-is-more approach. One of the most important aspects of solid UI is not to over-design or overwhelm a user with too much information or to many options at once. It is an easy mistake to make when designing a product or service to feel like you need to really make them “see” your product or service, but giving too many options on a screen can really create a lack of efficiency and then leave the user confused as to what the the focus is on or even what action they should take next. There is a term “paralysis by analysis” that can essential hinder people’s ability to make a decision due to having far too many options. A focus on simplicity is an essential principle when it comes to effective UI design.
Good UI design is more than just making a product or service look good. It must take into account all of a users’ needs and help them by creating an interface that relies on consistency and assists a user accomplish their task in the most streamline and efficient way possible. It is, after all, about the creating the best user experience possible.
How to choose a Website Designer?
Choosing a website designer can be a daunting process. There are a lot of things to take into consideration. Not only is the process of building, designing and implementing a new website time-consuming, it can also be a bit stressful if you don’t choose the right company to help you on your journey. Making the right choice can certainly ease the stress and make the process not only bearable but maybe even enjoyable.
A lot goes into choosing the right partner for your website design project. You want to make sure you and the web design company are a good fit. The first thing you want to look at is their body of work. You want to be sure they have the design capabilities that will line up with what you may be looking to do. When you are looking through a website design company’s portfolio, it is good to try and look beyond just aesthetics and try to see the general professionalism behind each project. You want to see that each project has a good design as well as a good flow and ease of navigation. It is important to see that they function well on desktop and mobile alike. It is important though to keep in mind that a web design companies are also influenced by the businesses that they do work for so between design changes and a company that may make there own updates and changes later on, a site can change from the way it was originally designed.
It is important to consider the cost of the website you are looking to have created. A website is arguably one of the most important aspects of your business so it is crucial to have a budget set aside for the project. That way when you start to get quotes coming in you can more easily begin to make a choice that works with your marketing budget. More often than not a website design project will fall into that category of “You get what you pay for”. It is possible to get a site built for cheap, but you may quickly see that the quality does not meet your expectations. Something to note as well is that even sites that may look comparable in price at first glance could be significantly different with all the little details in the back-end, things like SEO, responsive design (mobile-friendly), page load speed, design process, etc. This is when it is important to see just how long a web design company has been building websites for clients.
It’s always a good idea to reach out to several design companies, to see which ones are a good fit, to see which ones communicate well and respond to your requests. You want to make sure that you feel like they are a good match for your project and would be someone that you feel good about working with, someone that understands what you are trying to accomplish and has a website design process that helps make the project go as smoothly as possible.