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In order to achieve success in today’s increasingly digital world, it is imperative to have a solid, intentional and proven Digital Marketing strategy. Having a comprehensive digital marketing strategy for your brand is extremely important in today’s increasingly digital world.
We are passionate about working with each of our clients to formulate a personalized and hyper-targeted plan that will effectively provide measurable results, meet business objectives and help your company achieve sustainable growth.
The key element we use in building your road map, the technical foundation for all your online marketing, is a Digital Marketing Blueprint.
The Blueprint is meant to to be guide for your entire online marketing strategy, it dictates the structure of your website, how content is built, what keywords are used, what is posted to your social media, and so much more. The Digital Marketing Blueprint lays the groundwork to build a complete, short and long term Digital Marketing Strategy.
Our research-intensive process highlights important information such as where your business is currently positioned in the market, traffic levels, search volume, gaps in the market, and potential growth opportunities. It also shows what aspects of Digital marketing your business should utilize and what methods will be most effective and have the highest potential for ROI.
Built on decades of experience the Digital Marketing Blueprint is the cornerstone of a proven process that consistently produces positive results over and over, no matter the market or industry. The Blueprint details all the major aspects of a complete digital marketing campaign and clearly maps out the necessary requirements needed to achieve results.
The driving factor in every successful campaign starts with an in-depth and detailed audit of all aspects of your companies online presence, industry, and competitors. The Blueprint provides an intensively researched and detailed plan that is used to set goals, implement strategies, measure results and achieve business objectives. The Blueprint is the first step towards dominating your market.
This is where we look at the market to see what the potential growth is and what the market size is to have a baseline of the things needed for marketing. Within this phase we look at 3 separate areas. Market Analysis, Competitive Analysis, and Customer Base.
We dive into developing the strategy based on the market analysis and any gaps within the market. We look at multiple strategy areas, in this we map out Business Objectives, Content Targeting and Tactics and Action plans to implement the marketing.
Tracking is all about success, growth, and adjusting. Our tracking allows us to map business goals to specific KPIs. We learn what is working and what is not working and why, which allows us to shift focus when necessary and continually refine a successful marketing campaign.
When you have a strong, detailed Analysis you know:
What you are targeting, How to target, and Where to target.
This gives you the ability to create more effective Strategies.
How well a strategy works or doesn’t work is discovered through Tracking.
When you’re done tracking your KPIs, you compare it to the goals setup at the start. Are you close? Did they fall short, did they hit, were they exceeded? The tracking provides more data that can then be analyzed. This new information can then be used to develop new strategies in order to achieve the goal or set new ones. By continuously tracking the goals and adjusting strategies you build a scalable marketing platform that gets results.
One of the problems with SEO(Search Engine Optimization, ie the process to improve ones position in a Google search) these days is people, including those that sell it, want to pitch it as an absolute necessity if you ever want to improve the rank of your website. While there is some truth to that, SEO may not be in your companies best interest financially. Believe it or not, rankings may not be in your companies best interest. For example if you are competing in an industry that is highly competitive, such as Discount Air Travel, you would be going up against some major players that have invested considerable time and money into their marketing. The chances of you successfully competing for rankings without an intensive marketing campaign, and around a 10-20K monthly budget, is extremely slim. So do you give up or do you find a creative solution that allows you to compete in a crowded market.
This is why the Blueprint is so important, it will show that exact information. It maps out how much it could cost to rank and how much time and effort it would take to get there. The Blueprint lays out all the market data so that you can make an informed decision on how to best spend your marketing budget in order to maximize your ROI.
The Blueprint will be able to show us that a better strategy could potentially be in Facebook Ads or a Pay Per Click campaign or possibly a targeted email campaign or targeted re-marketing. Digital Marketing is much larger than SEO alone. SEO is just one of the many tools in the toolbox of Digital Marketing and the Blueprint is built to show you the best marketing strategy for your business.