Your logo – your brand identity – should stand for your company, simply and accurately. It should draw the consumer in to find out more. The design serves as an emblem that makes your business or organization easily recognized on your business card, your website, and your advertising material. A company logo is not meant to tell the whole story of your company, it serves as the focal point that the story is built around.

There are five key traits that set professional logos apart:
Simple | Memorable | Versatile | Timeless | Relevant