(prestigious, friendly, fun, simple, innovative, reliable, cutting edge, trustworthy, compassionate, visionary, proven, empowering, aware, etc.)

Provide information, promote a service, sell a product, etc

(e.g. animal or object, like a lion, ship, mountain or tree, etc.)

(e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, simple, fancy, vintage, clean, modern, etc.)

ex. If the primary usage is for the web, typically horizontal logos work best.

Check all that apply:

(It is helpful to picture the “ideal” person you want to visit your website. Consider their age, sex, interests, education, income, location, etc.)

(cost, value, location, quality, etc.)