Client Survey | Branding Contact InfoName* First Last Email* CompanyPhone CompanyWhat is the primary focus of your company?What is your company's history? Perception Discover Key AttributesUse a few adjectives to describe how a customer should perceive the brand. Create a list of a few words that describe the essence of your company.(prestigious, friendly, fun, simple, innovative, reliable, cutting edge, trustworthy, compassionate, visionary, proven, empowering, aware, etc.) How would you describe your services and/or products? Project ObjectivesWhat is the overall goal of the new design project?Provide information, promote a service, sell a product, etcWhat do you want your new logo to accomplish?Are you trying to sell more products or get awareness of your product / service?Do you want to completely reinvent yourself or are you simply updating your promotional material? DesignDo you have any particular images or symbols you associate with your product or company?(e.g. animal or object, like a lion, ship, mountain or tree, etc.)Do you have any color preferences, or existing brand colors?Do you have any colors that you do NOT wish to use?Please provide some adjectives that describe what you hope to communicate with your logo.(e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, simple, fancy, vintage, clean, modern, etc.)Do you have any particular point of emphasis you want to see in the design?Where will your logo primarily be used?ex. If the primary usage is for the web, typically horizontal logos work best.What other information should we know in regards to specifications?Do you have a short tag line you will sometimes use, when appropriate, with your logo? BrandingDo you need other marketing materials related to print?YesNoWill you need any additional features or content creation?Check all that apply: Logo Business Cards Letterhead/Stationary Envelopes Magazine Ad Brochure Notecards Presentation Folder Postcard/Mailer Rackcard Signage Banner Apparel Other (Please describe below) MarketingWho is your intended audience? Are they regional, local, national? Industry specific?(It is helpful to picture the “ideal” person you want to visit your website. Consider their age, sex, interests, education, income, location, etc.)What might separate you from your competition?(cost, value, location, quality, etc.) Timeline | BudgetWhat is your target completion date?What is your approximate budget or budget range?PhoneThis field is for validation purposes and should be left unchanged.